Chris Yorke is the Global Marketing Director at New Zealand Winegrowers, which represents all of New Zealand’s 700 wineries and 1000 plus grape growers.
Growing up in Switzerland and the UK, Chris was exposed to pinot noir from a young age, however his seminal Pinot Noir moment came at the Pinot Noir NZ 2007 celebration in Wellington during the international tasting. He has been hooked ever since. “Did you know that Pinot Noir is now New Zealand’s second most exported grape variety, with over one million cases exported? Our top five Pinot Noir export markets in order are: Australia, UK, USA, Canada and China”.
He believes Pinot Noir will lead you by the tongue to brokenness and euphoria in equal measure. Strap yourselves in.